Why your growth problem is a systems problem
Most teams treat growth as a collection of independent initiatives. But growth isn't a channel, a campaign, or a feature. It's a system — and until you see it that way, nothing will compound.
Thinking
Writing about growth systems, product strategy, and what actually works.
Occasional essays. No schedule, no newsletter (yet). Just things worth writing down.
The AARRR funnel is a diagnostic tool, not a strategy
Everyone knows the pirate metrics. Almost nobody uses them correctly. AARRR tells you where to look — it doesn't tell you what to do. Here's the difference.
What I mean by 'growth system'
The term gets thrown around a lot. Here's what it means specifically, how it differs from growth hacking, and why it matters for B2B products.
More essays coming. Follow me on LinkedIn to get notified.